We’re hearing a lot of chatter in the demand gen world right now about strategies for building and nurturing an audience. This should be nothing new—while it seems every marketer has a different flavor of demand gen, it’s always been about creating a relationship with your audience. Done comprehensively, it can even carry all the way through the sales funnel. Frankly, though, the lead gen muscle takes over demand gen for a lot of organizations. It happens with individual marketers and marketing teams—and it also happens because of the immediate results stakeholders push for.
Demand gen is a long game, focused on interest and desire for your product or service over the long term, but companies need fresh leads (and the revenue they bring) now. This report covers six actionable steps you can take towards building stronger demand for your brand.