Gen Z is different — financially, socially and technologically — and brands and agencies need to catch up with them. To connect with this new demographic, you’ll need to focus on authenticity, personalization and eye-catching digital content.
In this guide, you will learn about Gen Z:
- Their financial power
- Their social media presence
- The size of their data
- Which type of marketing grabs their attention
- How to keep them engaged after you get their attention