In this age of customised, on-demand and personalised experiences, customers' expectations are higher than ever. And as organisations look to level-up their customer experience, sales professionals have become integral to building trust and valuable connections with customers.
Sales strategies traditionally look at the 'what' and the 'how', but it's more important than ever before to focus on the 'who'. Sales development programmes play a key role in helping salespeople to adopt a human- centred approach and build real, authentic and valuable connections with each customer.
Technology certainly plays a role, but at the end of the day there is no better tool available to create a connection between people than communication. Mastering the art of conversation could be the key skill that your teams need to be able to strengthen their customer relationships.
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