In today's digital landscape, organizations are discovering that their current customer communications management (CCM) systems are reaching their limits. Balancing multiple redundant systems, developing custom integrations, and grappling with rising costs to communicate with customers is no longer sustainable.
It's time to act. Tune in to our on-demand webinar to hear from Aspire CCS's Lead Analyst, Kaspar Roos, on the topic of “Why 2024 is the Year of CCM Modernization." This event is your guide to preparing and planning a seamless digital transformation that not only simplifies your communication stack but also enhances customer satisfaction.
Attendees will learn:
- Pivotal trends driving the need for CCM modernization in 2024: Explore the latest industry shifts that demand a fresh approach to customer communications.
- Typical obstacles for CCM to CXM modernization: Learn how starting your Request for Information (RFI) process now, even if you're not ready, is a strategic move.
- How to quantify the "technical debt": Understand the hidden costs associated with maintaining your current communication stack and discover ways to alleviate this burden.
- The benefits of moving from a migration mindset to a transformation mindset: Harness the advantages of modern CCM capabilities to elevate your communication strategy.
- Where to start, how to plan, and where to prioritize your transformation roadmap: Gain actionable insights to kickstart your CCM modernization journey with precision.
Register now to gain access to the on-demand webinar recording. Get ready to embark on a transformative journey towards streamlined, efficient, and future-ready customer communications.
Speakers:
Kaspar Roos
Founder and CEO, Aspire
Kaspar is a leading expert, consultant and recognized thought-leader in the Customer Communications Management (CCM) industry. He is the founder and CEO of Aspire, a global analyst and market research firm with offices in the UK, US, and the Netherlands.
Chris Murphy
Vice President Product Marketing, Smart Communications
As VP, Product Marketing, Chris has the responsibility for the go-to-market strategy for the Smart Communications product suite. A regular speaker at industry events, Chris works closely with cross-functional teams to drive value for customers and partners.