Sales enablement transformed drastically over the last decade. In some ways, enablement itself is now table stakes in the B2B world as many companies already have an enablement function and use enablement technology. But the way enablement teams have driven organizational change, scaled best practices, and modernized training is what accounts for enablement’s significant growth over the last couple years.
Our research shows that when every generation is on the same page working together, that is when real change happens. When each generation combines its unique strengths, they transcend their age-related labels and become what we’ve dubbed Generation Enablement (Gen E) — defined not by their age, but by their commitment to gaining insights and establishing best practices that drive strategic change, foster a digital-native approach to learning, and champion the adoption of artificial intelligence (AI) not simply as a tool among many other tools, but as a virtual partner in revolutionizing productivity as we know it.