In the 2024 CX Trends report, Zendesk provided a glimpse of the near future, one in which data and intelligent experiences will transform the customer journey in startlingly new ways. This AI-fueled area of innovation will be marked by a shift where chatbots morph into true AI agents, able to resolve a larger set of issues while hewing to your business’s brand voice.
What CX leaders have been telling Zendesk is clear: they’re optimistic that AI can solve many of their challenges, such as understaffing and the ever-increasing volume of customer requests. Those same leaders also believe that the investments necessary to effectively implement AI at every stage of the customer journey—and agent experience—will reap rich rewards.
Read on to learn how.
