Performance, consumer insights and market dynamics — a 360° view on retail, ecommerce and D2C in the Nordics, 2024
This report investigates market dynamics, retailer performance and the ongoing trends that are shaping online and omnichannel retailing in the region. Sustainability, retail media, subscriptions, instore services, payments and marketplaces are covered in individual sections. Company profiles showcase the retailers standing out in the market.
The ecommerce market in the region is poised for growth, with consumers buying from brands and retailers in the area as well as from overseas. The amount they spend and the frequency with which they shop online are both predicted to rise.