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What’s Next in CX?

Customer experience (CX) is a powerful differentiator. In a market where many products and services become increasingly easy to replicate, most businesses compete mainly on CX.

In the second edition of our Digital CX Trends report, we present 5 key digital experience trends for 2025, based on insights from 2,974 professionals across marketing, UX, and product teams from industries such as travel & hospitality, retail, telecommunications, and software.

Here’s what’s inside:

  • A quick comparison of current and past trend
  • Top 5 trends digital professionals will focus on in 2025
  • Insights and tips from experts to guide your digital strategy

Apply these trends using experience analytics to keep your customers happy and drive CX innovation ahead of your competition.


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