Paddle
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Growth beyond the app store

How to maximize mobile app revenue by selling on the web

There’s a world (wide web) of revenue beyond the app stores, but selling your app on the web isn't just about avoiding hefty app store fees. It gives you the freedom and opportunity to leverage a direct-to-consumer model where you can reach a bigger audience, enhance your marketing efforts, and experiment with different ways to monetize and grow your app.

This guide covers everything you need to know about opening up a web-based revenue stream including a full breakdown of the 3 key web monetization strategies, expert tips to nail the right web strategy for your app, and data-backed insights on pricing and payments to drive higher-value purchases and minimize churn.

Paddle is more than a payment solutions provider. They act as the reseller of your app meaning they operate just like the App Store and Google Play store, but for successfully selling your mobile app on the web. Paddle handles the entire sales process end-to-end, but with a few key differences: lower fees, faster payouts, and complete flexibility over how you sell. For mobile apps looking to grow beyond app stores, Paddle provides the infrastructure and expertise to successfully sell on the web without building complex payment systems.

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