65%.
Why is this number so important? Because 65% of customers who abandon a brand do so because of poor customer service.
That means 6.5 times out of 10, the reason you lost a customer is that your agent didn’t do a great job and frustrated the customer. Or your chatbot put your customer on a merry-go round instead of the fast lane to resolution. Or worse, you didn’t even know that your customer was trying to reach you, and after searching in vain, they finally had enough and called it quits.
Any way you slice it, customer service is your business, and customers need the best possible service.