Consumers are screening your calls—here’s how to fix it.
According to new research from TNS, 72% of U.S. adults will not answer unknown numbers in 2025. That’s a major hurdle for financial services and insurance providers who rely on phone calls for high-touch interactions. Branded calling—where your organization’s verified name and logo appear on the recipient’s screen—can turn rejection into engagement.
This data-driven eBook reveals:
- Why 74% of consumers fear robocall scams posing as financial firms.
- How branded calling drives 66% of consumers to answer and improves willingness to share personal information.
- The 24% average answer rate uplift achieved by a major U.S. bank using TNS Enterprise Branded Calling.
- Why voice remains the preferred communication channel—especially among Millennials and Gen Z.
Build recognition. Earn trust. Increase conversion.
Whether you’re confirming quotes, updating policies, or handling claims, branded calling helps your outreach stand out in a sea of anonymous spam. Combined with TNS authentication and spoof protection, it provides both brand security and customer assurance.
Download the eBook to see how branded calling can transform your customer outreach.