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The 2025 State of AI in B2B Video

Video is one of the most powerful tools for capturing attention and engaging audiences—but traditional production can be time-consuming and expensive. With AI, that’s changing. Marketers can now create high-quality video content faster and more affordably, without relying heavily on external resources. The ability to streamline production means brands can keep up with the growing demand for video while staying within budget.

This report explores how B2B marketers are embracing AI to transform video production for content marketing. Discover the latest trends, key challenges, and real-world successes that reveal how AI is reshaping marketing strategies. Whether you're scaling your content or looking for smarter ways to produce videos, this research offers valuable insights into the evolving role of AI in video marketing.


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