Three keys to unlocking card loyalty

Released: Jun 02, 2025 |

Length: 12 pages |

Language: English |

Resource: Whitepaper

With 74 per cent of cardholders at risk of switching, banks are increasingly relying on their rewards programs to gain an edge. But there’s more to a rewards strategy than points and perks – a successful loyalty program can also create meaningful, long-term relationships.

Capgemini’s World Retail Banking Report 2025 suggests a new card strategy for banks. It’s one that responds to cardholders’ needs on both a rational and an emotional level – with three keys to success:

Customer-centricity
Consistent amplification
Advanced digital experiences

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