Feeling overwhelmed by your email marketing efforts? Find out more in this guide
In this guide, we’ll walk you through the core principles that drive results, highlight the latest trends shaping the inbox and equip you with a practical, step-by-step checklist to optimise every email campaign.
Inside, you’ll discover:
- The importance of email marketing and its impressive ROI
- How to navigate the legal landscape of email marketing, including privacy and compliance
- Key factors to ensure deliverability and that you reach inboxes
- Personalisation techniques to create engaging customer experiences
- Creative strategies for compelling design and copy
- The impact of the email environment, including mobile optimisation and dark mode
- How to measure success with the right KPIs
- Testing and optimisation frameworks for continuous improvement
- Emerging trends such as BIMI, AI, interactivity and minimalism