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Guide: What It Means to “Own Your Brand”

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Customers value the experience and how they are treated. Messages or calls that originate from “Unknown” are ignored. The key is to immediately convey trust and transparency … then customers know it’s you and are more apt to engage.

Check out these ways to Own Your Brand:

  • Rich communication services prominently displays your business name and logo.
  • Branded calling showcases your brand name, logo, phone number, and call intent right on the lock screen.
  • Conversational marketing nurtures customers and completes transactions in channel.
  • AI-enabled voice handles self-service and FAQs quickly and effectively — and even delivers more targeted responses based on the customers’ history and preferences.
  • Embedded video adds a face to the name for an elevated brand experience.

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