One unified framework for unmatched B2B experiences.

Integrated content, data, and journey orchestration to cover the whole B2B customer lifecycle.

Adobe is changing B2B customer experience with a cohesive framework that now covers the whole customer lifecycle — unifying content, data, and journey orchestration. There’s significant opportunity in 2025 to level up your experiences with unified personalization and offer greater value at every stage.

In this report, you will:

Discover how Adobe is transforming the B2B landscape in 2025
Explore how to partner in the customer experience transformation
Learn how to find opportunity with unified customer experience orchestration

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