AI-powered search is fundamentally redefining product discovery, shifting from traditional keyword searches to conversational, AI-driven experiences. This guide helps ecommerce and marketing teams navigate this new era, emphasizing that product data—not just brand presence—is becoming the most important competitive advantage.
In this content, you will learn:
- Why AI search is replacing traditional search, with tools like ChatGPT and Perplexity becoming the starting point for a majority of online shoppers.
- The critical importance of structuring your product data for AI to ensure your products are discoverable and accurately represented in AI-driven recommendations.
- The evolution from shopper-to-merchant to agent-to-agent commerce, where AI tools handle everything from discovery to checkout without the user ever visiting your site.
- How Generative Engine Optimization (GEO) and high-quality data feeds are essential for maintaining visibility, traffic, and sales in an AI-first digital landscape.