The state of visual communication 2025

The neuroscience behind visual work and how to win with it

The value of visuals is no longer up for debate. It’s visible, measurable, and gaining traction at the top.

The U.S. pours $143B+ into visual content each year – and the returns are adding up. Visual workplaces consistently outperform the rest in clarity, cohesion, and brand strength. Not by accident, but by design.

Canva’s latest report unpacks the new standard of visual work for marketing, sales, and creative teams, including:

● The neuroscience behind visuals

● The ROI of visual communication

● How Gen Z is raising the bar for creative expectations

● How to build visual-first systems with AI

Download the report to unlock your visual advantage.

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