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Consumer Trends Report: Turning the Tables

Personalized dining experiences are the secret ingredient to loyalty, higher spend, and long-term growth in 2025.

In 2025, loyalty will be the lifeline for restaurants navigating tighter guest wallets. rising costs, and fierce competition. Diners who join loyalty programs are 38% more likely to increase their spending over the next six months, and those loyal to multiple brands are nearly three times more likely to spend more than casual visitors.

The differentiator is personalization. Tailoring experiences through exclusive offers, relevant menu suggestions, or timely win-back campaigns make guests feel valued, strengthens emotional connections, and turns first-time visitors into high-value regulars.

To win, restaurants must go beyond great food and service by creating a complete, tailored guest experience that builds lasting relationships. With the right strategies in place, you can drive more repeat visits, boost check sizes, and safeguard revenue even in uncertain times.

Start transforming your guest relationships today. Discover how Klaviyo can help you deliver personalized moments that keep diners coming back, visit after visit.


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