Grow beyond Black Friday and Cyber Monday

Proven payment conversion tactics for SaaS and apps

Paddle’s guide explains how you can use seasonal sales spikes to achieve long-term growth, with real data from SaaS and app companies.

You’ll get actionable payment conversion and billing tactics to maximize revenue and retention, real-life examples with data from successful SaaS and app companies, and a Black Friday payments checklist so you’re set up to win the weekend and beyond.

Paddle is more than a payment solutions provider. They act as the reseller of your app meaning they operate just like the App Store and Google Play store, but for successfully selling your mobile app on the web. Paddle handles the entire sales process end-to-end, but with a few key differences: lower fees, faster payouts, and complete flexibility over how you sell. For mobile apps looking to grow beyond app stores, Paddle provides the infrastructure and expertise to successfully sell on the web without building complex payment systems.

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