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The North Star Playbook

The document introduces the North Star Framework, which is a model for managing products using a single crucial metric called the North Star Metric. This metric best captures the core value the product delivers to customers. In addition, the framework includes a small set of key Inputs that directly influence the metric and that product teams can impact through their work.

The three goals of the framework are to help prioritize decisions, align teams, and focus on sustainable growth. The framework consists of the North Star Metric as the single measure of strategy and value, and the supporting Inputs that most directly affect the metric.


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