Legacy BNPL lenders have done an excellent job of enticing shoppers with super apps that become a honey pot for product discovery, discounts and purchases – all thanks to the data they’re gleaning from their merchant customers. But what does this mean for Merchants and their hard earned customer loyalty?
Shifting the business mindset from a transactional model of bringing in new customers to one that favors long-term value is critical in today’s economic environment. Splitit, for example, gives merchants full control over the entire shopper experience including their customers’ data, allowing them to nurture and keep their customers, driving loyalty and promoting brand consistency on their terms.
Learn how Splitit can help protect your long term investment in customer data.